PR Toolkit

International Genetically Engineered Machine Competition

iGEM Foundation

The International Genetically Engineered Machine (iGEM) Foundation is an independent, non-profit organization dedicated to the advancement of synthetic biology, education and competition, and the development of an open community and collaboration.

Public Relations Toolkit

Do you want to get your team's amazing achievements into the news, but have no idea where to begin? Announcing the first ever iGEM Public Relations (PR) toolkit!  The toolkit includes professional advice on how to conduct media outreach, key messages and talking points to draw on, and a "plug and play" template for your announcement pitch and press release.

Why Public Relations?

  • When iGEMers raise awareness about their work in their local communities, we strengthen the synthetic biology ecosystem. A stronger synthetic biology ecosystem means better education and resources, more attention from local governments, and a keener interest from organizations in your community to support iGEM projects in the future.
  • Published stories about you and your project can be valuable assets as you apply for college, grad school or jobs.

Download the Toolkit

Published: November 5, 2018

More Resources

Look below for a sneak peak into the PR Toolkit...

Welcome to the iGEM Giant Jamboree Local PR Toolkit

Congratulations! You successfully made it through the iGEM 2018 Giant Jamboree. After many months spent in the lab and connecting with your community, you presented your projects with conviction, answered tough questions from judges, and bonded with your fellow iGEMers from all over the world.

It’s important that all the incredible stories created and shared at the Jamboree extend beyond the Hynes Convention Center and back into your home cities, states, and countries. In addition to helping local people solving local problems, iGEM is dedicated to raising awareness for and understanding of synthetic biology and its potential. The more people that understand what’s possible when we safely and thoughtfully engineer biology, the more opportunity we will all have to make positive changes in our world. We hope you can be a part of that mission too, by sharing your story with local media.

Why Public Relations?

  • When iGEMers raise awareness about their work in their local communities, we strengthen the synthetic biology ecosystem. A stronger synthetic biology ecosystem means better education and resources, more attention from local governments, and a keener interest from organizations in your community to support iGEM projects in the future.
  • Published stories about you and your project can be valuable assets as you apply for college, grad school or jobs.

To help you drive awareness around your participation in the iGEM, we developed some materials that you can use to promote your project to local media and the general public. This toolkit provides helpful tips, instructions and media materials that you can use to engage reporters.

With easy instructions and pre-made templates, much of this toolkit is ready to use if you just “plug and play” – meaning that all you need to do is add in the specific details on your team and project and the materials will be ready to go.



Download the Toolkit

Published: November 5, 2018